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It’s no secret online shoppers (and especially the ones on mobile devices) have soaring expectations when it comes to site speed.
In fact, speed has become one of the top factors for eCom businesses’ success.
Currently, retail sites that load in 2 seconds have shoppers visiting 8.9 more pages! In turn, 9.1% more visitors will add items to their cart and ultimately come back to shop again.
So, what’s the formula for induced shopping sprees and higher conversion rates?
Enter, the newest asset to the NitroPack plugin in WooCommerce – ECommerce Cart Cache. A minor optimization tweak with a big payout!
ECommerce Cart Cache is a new caching feature that enables fast browsing in a WooCommerce store with items in the cart.
Usually, when you add items to a cart, this translates into a variable element near the cart icon.
Items in Amazon cart
From a site speed perspective, this means a page needs to load the variable element for every subsequent page you visit during your browsing session. That way, you know your items are still in the cart.
However, when a site doesn’t use a similar Cart Caching solution, you’ll experience a significant decrease in page loading speed.
It happens because the online store is unable to serve standard optimized cached versions of the pages you browse. And if it did that, you would see an empty cart (when, in fact, it isn’t).
Let’s see how Cart Cache solves this speed issue for WooCommerce stores.
By default, NitroPack stores cached versions of your original pages and serves them whenever a visitor loads a page on your site.
Thanks to WooCommerce’s sophisticated cache-ready cart, our ECommerce Cart Cache feature enables you to continue serving the same standard cached versions of your web pages to visitors regardless of added items.
This helps you provide a fast shopping experience and bump up customer satisfaction along the buyer’s journey.
In online shopping, a visitor’s willingness to buy directly correlates to speed.
For retail sites, every 0.1s faster loading speed means 8.4% increase in conversion rate. That’s a huge improvement!
On the contrary, a one-second delay in page response results in a 7% reduction in conversions.
Nonetheless, “Add to cart” doesn’t mean a “Successful purchase”. Using the ECommerce Cart Cache feature ensures your store:
Here’s what this means for your KPIs:
Moreover, websites with great loading speed are rewarded by Google as well! The more seconds you shave off the shopping journey, the greater results you can expect in terms of cache hit rate, user experience, and search rankings.
The Cart Cache feature is available to all NitroPack users on a paid plan via the plugin in WordPress only. We’ve made it super easy to activate with a toggle on/off button inside the plugin’s Settings panel.
Visit our Help Center for a step-by-step guide on how to activate and test ECommerce Cart Cache.
ECommerce Cart Cache is a sub-set of our greater solution Stateful Cache. Although fairly simple, it is a big step towards a trailblazing advanced feature for all eCommerce businesses.
Stay tuned for sneak peeks into the expansion of the NitroPack Caching Powerhouse!
Lora has 7+ years of experience developing in-depth, specialized content for SaaS companies in the CEE region. She has sourced and collaborated with subject-matter experts on site speed optimization for WordPress, Core Web Vitals, and the future of web performance. "If you can't explain it to a 7-year-old, you've not researched it well enough" is Lora's guiding principle when publishing professional insight for complex technical topics.
